Our Process
Fortune 500 companies, trade associations, and nonprofits rely on Ballast's research to build more effective engagement within federal government.
We go directly to the source to find out how federal policymakers define productive and mutually beneficial advocacy. Through our research, policymakers can better inform, direct, and correct advocates' investment and effort.
The Survey
Policymakers provide input on advocate engagement across 10 key drivers of effectiveness, including credibility, influence, and level of engagement. We then rate an organization’s findings against its peers to contextualize its overall reputation and approach.
The Interviews
Qualitative interviews give policymakers the opportunity to provide confidential feedback to advocates about their engagement. Policymakers provide anecdotal and comparative data that inform our case studies, best practices, and targeted advocacy recommendations.