Ballast Research is now Penta. We are the world’s first comprehensive stakeholder solutions firm.

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About Us

We are a team of researchers, consultants, and former policymakers passionate about driving more efficient, mutually beneficial, and effective policy engagement.

What We Do

Ballast Research bridges the gap between senior policymakers and advocates, helping them forge more productive partnerships.

We improve the policy process by introducing a more objective and meaningful measure of advocacy effectiveness. Armed with direct policymaker feedback, advocates and government relations professionals understand how their reputation and influence compares to that of their peers and the steps they can take to engage more productively.

Our Services

How We Do It

Each year, we engage over 3,500 senior policymakers through quantitative surveys and qualitative interviews on their experiences with over 100 leading advocacy groups. This direct feedback, bolstered by insights gathered over nearly a decade, allows our clients to validate impact, understand opportunities, and determine optimal strategy and investment for future success.

Our Approach

A few of our 60+ clients

We're Growing.

We are always looking for exceptional talent to help our clients solve the biggest challenges in policy engagement. If you are interested in joining a team of collaborative and dedicated problem-solvers, reach out to us. We’d love to connect.

Our Team