Ballast Research is now Penta. We are the world’s first comprehensive stakeholder solutions firm.

Learn More

Industry Responses to COVID-19

The Situation:

In a difficult public health and economic environment, many organizations in the private sector have stepped up and taken actions to support their employees, their customers, their local communities, and to assist the US healthcare system in treating or beating COVID-19.

Our Process:

Ballast is tracking the actions of leading industries and companies, and engaging directly with senior policymakers to surface broader reputational impacts of the COVID-19 crisis, best practices to move the needle for specific organizations and industries, and data that demonstrates the impact this work has had during these difficult times.

Overview of the Report:

Our research with senior policymakers has shown that companies stand out by focusing on helping their:

(1) employees (paid leave, work from home, help for infected workers)

(2) customers (loan payment deferrals, suspending fees, access to free services)

(3) local communities (funding for local partners, medical equipment donations, helping students and teachers navigate remote learning)

Companies are taking different approaches and actions, to varying degrees, in how they are supporting these important constituencies:













Interested in an analysis on your industry?