Ballast Research provides a bridge between metric-driven boardrooms and the long-term, relationship-based work of government affairs, translating advocacy to the language of business.
Corporate leadership constantly relies on data and metrics from each line of business. These help senior executives appropriately forecast, budget, and plan a data-driven path forward for the company. Although these senior executives rely on the expertise of their Government Affairs executives, they often find it difficult to truly understand the ins and outs of Washington.
With so many moving parts, one of our clients in the financial services sector leverages these data, gathered directly from policymakers, to concisely communicate the value that its government affairs operation provides to the bottom line, identify where its team is punching above its weight, and make the case for additional investments in DC to differentiate itself as a “go-to” resource among peers. This has become increasingly important for them, as uncertainty in Washington is a growing source of anxiety and frustration within the company. The data arms our client with hard evidence and objective justification for its advocacy strategy and empirical proof of its success.