Corporate Citizenship for a Policymaker Audience

Corporate Citizenship for a Policymaker Audience

Organizations invest millions of dollars each year in philanthropic work to bolster their standing as strong corporate citizens but these efforts often do not always translate to a policymaker audience.

Organizations invest millions of dollars each year in philanthropic work to bolster their standing as strong corporate citizens but these efforts often do not always translate to a policymaker audience. Simply donating to charitable causes is not enough to create strong policymaker perceptions of an organization’s CSR. Policymakers have come to expect charitable giving from all corporations, such that organizations do not stand out on these activities alone.

Hundreds of interviews with policymakers and thousands of data points show that one of the keys to getting credit for the work that your organization is already doing is customizing the impact to the individual policymaker.

We have worked directly with a number of our clients to customize their corporate responsibility work and integrate it with their advocacy materials to have the maximum impact on their long-term reputations, without adding another “to-do” for their already stretched team of lobbyists.